Marketing Tips for Your Integrative Healthcare Practice

The best way to tightly control your advertising expense is to target your intended market. Rather than mass advertising where you try to get your ad in front of as many people as possible, focus on smart, targeted advertising. It’s a lot more effective and will get better results for your expenditures. 

Determine Your Uniqueness

Setting yourself apart from your competition is essential for advertising success. Is there something you do especially well?  Do you have state-of-the-art equipment? Does a portion of your revenue go to charity?  Identify where you are unique and focus your advertising there.

Advertise With Clarity

Be very specific and clear on how you define your special qualities, because the typical ad reader does not always absorb exactly what you are trying to tell them. Be very clear on what offers you are placing before the public. Do not open the door to ambiguity.

Communicate, Don’t Impress

Remember, you’re trying to get the public to understand the nature of your services. They want to know if you can help them. Therefore, your ad copy should leave out all the terms we use to impress. Stay with words that succinctly tell your prospective clients how you can help them.

Use White Space

Don’t load up every available inch of your ad with text. You have about three seconds to grab the attention of your reader and not much longer to share your entire message. The white space in your ad will help the reader focus on your message.

Stick To One Message

As mentioned earlier, you don’t have much time to grab your prospective client’s attention. Effectively communicating your message becomes even more difficult if you throw several ideas into a single ad.  Instead, stick to one very specific message.

Examples of ad messages could be:

• Your treatment programs are (the most) affordable
• You have appointments available for new patients
• You are available for emergencies

Editor’s Note: This is an excerpt from the e-book, Marketing Workbook for Integrative Healthcare Professionals. To access the full text, click here.