Marketing Workbook for Integrative Healthcare Professionals
Marketing can be a controversial subject in the integrative healthcare community. Inherently, practitioners may bristle at the very notion that practicing integrative medicine requires a marketing strategy, seeing integrative practice as more of a clinical and spiritual endeavor. Some may think that clinical excellence alone is sufficient, or they will figure out their path as they go along. Many are hesitant to engage in marketing, as we do not want to dilute our image of skillful clinicians by being mislabeled as a salesperson. The reality is that any type of medical practice has to be sustainable, scalable, and financially responsible. If you observe the way the most successful practices market their services, you
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