Integrative healthcare trends to watch in 2020

Katherine Shagoury

January 3, 2020

Health coaching

In the integrative healthcare industry, there is a growing demand for health coaching in medical practice. Health coaches specialize in skillful conversation and strategies to actively and safely engage patients in health behavior change and can be an invaluable member of a care team. 

However, lack of regulation and consistent standards has led to confusion in terms of what different health coaches are qualified to do and how health coaches fit in to different models of practice. As health coaching becomes more invaluable in integrative medicine, the conversation and collaboration will continue to develop.

About the Author:

Katherine Shagoury

Katherine Shagoury

Katherine Shagoury is the editor of Integrative Practitioner. She brings a decade of experience creating and managing content for national healthcare audiences as a digital editor and professional journalist, including serving as managing editor for a popular medical billing and coding association and as a reporter for the Boston Globe, Boston.com, and USA Today. A certified personal trainer and nutrition coach with the National Academy of Sports Medicine, a certified group fitness instructor with the Athletics and Fitness Association of America, a certified barre instructor, and a TRX qualified trainer, her passion for and commitment to healthy living fuels her enthusiasm for supporting the integrative healthcare community.

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